Chapter VIII · Principle 3Great Performances Have Form and PurposeTheatre, Dance & ImprovBusiness LeadershipOpen in AtlasSections01Great Performances Have Form and PurposeEvery great performance has an idea behind it: it has a ‘shape’ and a purpose; it tells a story.02Dame Darcy BussellOur brains are hardwired to respond to stories.← VII. Directive LeadershipIX. Tell the Story in Everything You Do →